ABOUT BLUE FOX
Senior-led commercial judgment across borders.
Blue Fox Global Strategy is a boutique international B2B commercial advisory focused on helping companies assess, enter and develop markets, with Brazil as its core market and selective work across Latin America.
How Blue Fox works
Senior-led
Material commercial judgment, evidence interpretation, recommendations and principal client decisions remain with Blue Fox leadership.
Selective
Blue Fox takes on work where it can credibly contribute to the commercial decision or execution requirement.
Evidence-led
Market-entry recommendations should follow the available evidence, uncertainty and economics rather than assume that expansion is always justified.
Execution-aware
Strategy is connected to the customers, channels, partners, procurement and local responsibilities required to make a market route usable.
Analysts, researchers, contractors or support resources may perform bounded support work. Blue Fox is not a large permanent team.
Stronger commercial environments
Blue Fox's work is often most relevant in areas of stronger commercial fit, without being industrial-only:
- Industrial manufacturing
- Machinery and equipment
- Energy
- Infrastructure
- Specialized components
- B2B technology where market-entry friction is material
Leadership
Marcos Ribeiro
International Business Director
Marcos leads Blue Fox's market-entry, business-development and international commercial work. His background includes B2B sales, multinational business environments and experience with foreign manufacturers, Latin America, renewable energy and industrial markets. His work connects commercial strategy, customer relationships and negotiation with practical execution.
LinkedIn ↗
Maria Luiza Rondon
Director of Administration, Finance & International Documentation
Maria Luiza Rondon supports Blue Fox through administration, financial and operational coordination, and the analysis and organisation of international commercial documentation. Her work may include commercial agreements and NDA documentation, contract and business-language review from a commercial perspective, and documentary analysis of cross-border requirements such as export rules and tariffs. Specialist legal, tax, regulatory or other professional conclusions remain with appropriately qualified providers where required.
LinkedIn ↗Working languages: Portuguese, English and Spanish.
SELECTED ENGAGEMENT
Supporting an international commercial negotiation.
A Brazilian industrial company was negotiating a commercial agreement with a foreign buyer.
Blue Fox supported the analysis and organisation of commercial documentation, identified points requiring discussion and helped structure the negotiation.
Client and counterparty identities are withheld for confidentiality.